AUCKLAND Leadership team

Aaron McDonald

Chief Executive Officer

Aaron is a 20 year tech industry veteran with experience leading teams across all aspects of a technology company. Aaron has held leadership positions in large technology companies managing portfolios over $1b in value across engineering and architecture, product management, product development, marketing and sales.

Roger Smith


Roger is the shareholder and the key executive in driving the global growth of a unicorn (Independent Liquor), on the global M&A advisory board of Euronet and currently CEO of ePay NZ. Roger is a successful active angel investor for various businesses including Society One, My HR, Cin7 and Fingermark.

Jerry Yuan

Chief Commercial Officer

Jerry has 10 years’ experience across the Telco and ICT industry. Jerry is highly experienced in providing high end value to various ICT projects and was previously the Account/Sales Director for HUAWEI Technologies. Jerry has global connections within the industry which will help Centrality achieve global growth and adoption.

Dan Gillespie

Chief Strategy Officer

Daniel has been a board member of a number of group companies providing a broad knowledge of fiduciary and corporate legal responsibilities through various markets. He brings with him over 15 years of international banking and private equity experience. His skill set covers strategic value creation, restructuring, fund raising, deal origination, investment and portfolio management and asset realisations.

Dean Curtis

Chief People Officer

Dean has spent the past 15 years filling his HR toolkit working across a variety of roles within New Zealand and internationally. His experience spans a wide range of industries including government, media, finance, and technology. During this time Dean has found success in recruiting, developing and guiding high performing individuals and teams to achieve their goals.

Wilfred Godfrey

Chief Technology Officer

Wilfred has worked in technology both as an engineer and architect for 15 years and is a world expert in the next wave of disruptive technologies. He’s the mastermind behind the ‘Doughnut protocol’, which powers Centrality’s decentralised app ecosystem and the next generation of decentralised technologies, including decentralised storage, consortium chains, and decentralised access control. Wilfred is active in the fields of AGI research and complex systems design.

Nicole Upchurch

Chief Marketing Officer

Nicole brings her fierce passion for smart and effective marketing communication to the role of GM Brand Experience. Combining a history of working across a broad range of technology disciplines, Nicole is on a crusade to ensure that Centrality is recognised globally as an edgy, market leading and highly successful blockchain business.

Jordan Maddison

Chief Design Officer

Jordan has been the lead designer for branding, UX and UI across more than 10 successful start-ups to date. With a unique flair for bringing design and new technology together, she ensures users get the most out of the experience that will lead Centrality into the future.

Andy Higgs

General Manager

Andy has a 20 year track record delivering growth, new business and performance improvement in commercial leadership roles across public and private sector organisations. Andy’s international experience includes Deloitte Consulting, MTV Networks Europe and co-founding Accelerate Sport (now CSM), developing global sport and entertainment rights based in London.

Sam Zou

General Manager

Sam has more than 15 years of IT experience with various roles in that technology space, specialising in infrastructure and clouding services design and implementation. In his earlier career, Sam developed a worldleading HR application that accumulated multi-million dollars of annual revenue.

Auckland team

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